There’s Never a Wrong Time to Be Generous
I might not have appreciated my grandmother’s knitted sweaters when I was a kid, but as a grown up, I can’t think of anything sweeter and more thoughtful than a handmade gift. The time put into making something just for you is extremely humbling and really shows the depths of the giver’s love and friendship. But what’s probably even more satisfying is being on the giving end. As a crafter, I’ve made many hats, scarves, clothes, and blankets in my day, but the amount of stuff I’ve actually made and kept for myself can be counted on one hand.
If you have a handmade business, it can sometimes seem that you’re putting in more than you’re getting. Giving away your products may seem unfair, especially if the process is long and difficult (which it usually is, let’s be honest). But trust me when I say that giving away free handmade products will boost your SEO, generate buzz and improve your reputation.
Here are 5 reasons to give away your handmade items.
#1: Test the Merchandise on (Future) Customers
Promoting a product you’re not so sure about as a free giveaway is a simple way to find out what potential customers think of your products. Although you’re giving it away for free, you’ll be paid in honest feedback. If the reviews are mostly positive, you might be more motivated to invest your time and money on making bigger batches.
❇️Product Testers Wanted❇️ . . Rosie & Bee are looking for TWO NEWBORN GIRLS to test our smallest size crochet collars 👍 If you would like to enter or know someone who would, please do one of the following… . . 1. Repost this picture with 3 snaps of your sweet new baby girl and use the hash tag #rosieandbeetester or 2. Tag someone in this post that you think would be interested. Don't forget to let me know if your account is private 👍 This search will be open for ONE WEEK and will end on Tuesday 17th. Collars will be sent out free of charge and a short review will be required along with pictures if the product is suitable. Open to UK entries only. Thank you and good luck 🍀
#2: Gain Followers Through Social Media
All of these images are from Instagram, so it should be no wonder that social media is a huge reason to give away free products. Get your followers to do a little bit of the work for you by incentivizing shares. Make sure you show off your products with a high-quality image and try to include a snappy overlay to immediately grab the follower’s attention.
Make the rules simple and easy to follow, like the example below from Satya Yogawear.
GIVEAWAY Day 1 PRIZE!! . We’ve teamed up with @naturaculina and @oldyakbazaar to offer you some amazing treats to get recharged for Spring! 🌸 . Today’s prize is our gorgeous new 'Saraswati' Layered Yoga Bra and Stirrup Yoga Pants set! To enter, just follow us and then tag 2 friends in the comments below! Then head on over to @oldyakbazaar and @naturaculina to check out their prizes too! We’ll announce the winners Friday… Good luck! 🍀 . . #giveway #giveaways #giveawaytime #giveawaypromo #instagiveaway #iggiveaway #winwin #winwinwin #prize #prizes #shopsmall #loopgiveaway #yogawear #yogaclothes #yogapants #yogastyle #yogafashion #yogistyle #yogateachers #yogalife #yogalifestyle #instayoga #yogagram #instagood #yogafun #activewear #yogajourney #practicedaily #practiceyoga #yogapractice
#3: Celebrate Your Success
It’s not easy starting your business from scratch, especially if you’re the CEO, designer, maker, marketer, social media expert, content writer, accountant and inventory manager. Many small businesses do not make it past their first year because of the sheer amount of work, money, and dedication required to stay afloat. If you’ve overcome an obstacle or reached a milestone, don’t just treat it like any other day. Celebrate!
Your customers are a major factor to your success. Show how much you appreciate their loyalty and patronage by giving away a beloved product. You can also use a free give away to get your customers to help you reach a major milestone, like Baby E’s Boutique did.
#4: Boost Your SEO
Social media websites don’t exist in a vacuum. Whatever happens on Twitter, Instagram, Facebook and even LinkedIn will be ranked and indexed on Google. Really popular Twitter accounts show up at the top of page one. Don’t underestimate what a strong social media account can do for your SEO. If you want to know more about how social media giveaways can boost your SEO and improve your conversions, click here.
#5: Give Back to the Community
Do it for karma. Hell, even do it to boost your business’ reputation. When it comes to charity and paying it forward, the end usually justifies the means. All that really matters is that your handmade item has somehow bettered the life of someone else. The perks are a byproduct. Even the smallest of gestures can make a world of difference to someone else.
My pile of love here contains 16 scarves and 1 hat, all going to friends that pass out sandwiches and clothing to those in need here in #buffalony! #blessed #givingback #givingbacktothecommunity #helpingothers #helpinghands #littlestyarnshop #wny #handmade #buffalonewyork #fightingthecold #coldweather #wny #supportthoseinneed #crochetofinstagram #etsyofinstagram #crochet #crochetscarf #crochethat
Never Lose Your Love of the Craft
Before your craft became a business, you used to do it for fun. Whether the hobby was a tradition passed down from generations of makers or you fell in love with it, there’s no doubt that you used to give away your handmade products for free. Don’t forget why you started your business in the first place: to share your passion for your craft.
Don’t hesitate to contact me about boosting your SEO through content marketing. When you’re starting your business, web content can be a daunting task. But you don’t have to do it alone. My à-la-carte content writing services will help you through the first phase of your online business so you can focus on your company growth.