About

The written word has moved nations, brought world leaders to their knees and built entire cultures. Without it, we’d be trapped in the darkness. I don’t just believe we should use writing to sell our products or services. Writing—good writing—is not only a tool but an invaluable weapon.

My formal education is in English literature, history, and publishing. Informally, I’ve studied sustainability, slow-living, homesteading, and have learned many practical skills that have inadvertently prepped me for an intentional life, such as gardening, bread making, sewing, crocheting, and knitting.

I’m a firm believer in buying local and supporting people who make their living using their bare hands. As a former Etsy seller and devout maker, I could think of no other way to help out other crafters, artisans, and makers than by starting this website. Professionally, I’ve been hired by Toronto’s top branding firms to write blogs for their various clients using current SEO strategies.

I look forward to hearing from you. Drop me a line or take a look at my Services & Rates to see how we can team up and take over the world.

– Gen